In 2003 J.R. Waisner and Rob Mullin met and quickly bonded over their common enemy: brain cancer. In JR’s final months he made one thing clear: he wanted an organization to be started that could assist families in need. Since 2003, Be Head Strong has been there for medical co-pays, grocery store gift cards, assistance with rent/mortgage payments, car payments, end-of-life arrangements, and much more.