Harness Tracking Technology for All of Your Mail
Join us for our highly acclaimed annual update on integrating tracking into your mailings. Tracking is not just for parcels anymore! Through the use of data collected by the USPS processing equipment, you are able to know the status of your project mail delivery. And, do it affordably!
Mail today is more than sending a mailing. It is partnered with campaigns, landing pages, PURLS and QR codes (and more). Understanding how this technology works and integrates with your goals is critical.
It is no small feat to make a talk on the Postal Service interesting and even fun, but somehow Dave Lewis manages to do just that. Dave has spent his career taking innovative new Postal programs and turning them into winning business propositions for marketers. In the process, he co-founded two web
based companies – TrackMyMail (which was sold to Pitney Bowes in 2008), and SnailWorks, which he leads today. His specialty is leveraging innovative postal programs to advance direct mail and e-ffectively coordinate it with online marketing. The Postal Service is doing some amazing things with technology these days, and Dave lives it every day. Dave is a sought-after speaker in the mail and direct marketing industry. . He has had featured articles in Mailing & Systems Technology, DM News, Target Marketing, and was even featured on the cover of Mail Magazine. A nationally recognized expert in all things mail, Dave’s presentations feature practical advice on making marketing work better. Dave has a BA from the University of Maryland.
Thursday, March 18, 2021
8:30 a.m. - 10:30 a.m. Central
8:30 a.m. — Welcome/USPS Update
8:40 a.m. — Harness Tracking Technology
10:15 a.m. — Q & A
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This is a FREE event, but you must register in advance.