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Sales Strategy for Farmers Market Vendors

June 22, 2022, 3pm - 5pm, via Zoom


Want to increase your sales at the market? Learn tips and techniques of engagement with customers and tourists by developing a sales strategy for both in-person and online sales. Understand how to better communicate what makes you and your brand special. Take the guess work out of social, email, and sales by focusing on why you are in this business, and putting a plan in place to reach your goals.


Join the Virginia Farmers Market Association and Barb Lamb of The Apple Cart Company for this 2 hour training. Free registration is required. You will receive an email with a link to join the Zoom meeting.


About our Speaker:  

In 2014, The Apple Cart Company proudly planted roots in Richmond. Since then, it has played a supporting role for food businesses as they move forward and grow. From being at the forefront of the food truck craze to helping specialty food clients land on shelves at some of the top grocers in the country, Barb Lamb, owner of The Apple Cart, is the woman to see about elevating a product, developing a new concept or exploring an interesting idea.


If registration is at capacity, scroll down to join our mailing list to receive notice of the recording.


A recording will be available for registrants.

This program is made possible through funding from:




Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21FMPPVA1084. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.


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