2024 VAFMA Market Manager Certification Program

January 26 – April 26, 2024

VAFMA Market Manager Certification Course 101

Farmers market management requires a wide range of knowledge & skills to create a profitable market for farmers, a vibrant and diverse shopping experience for consumers, and a market that engages community partners. The Virginia Farmers Market Association (VAFMA) is pleased to offer a 14-week interactive, engaging, student-centered learning experience addressing real-world market issues. This certification program will train market managers in best practices on topics, such as:

  • Community Interest Assessment & Setting Market Objectives
  • Public Safety
  • Recruiting and Retaining Vendors
  • Administration - What Systems Do You Need
  • Rules and Policies
  • Food Safety
  • Marketing and Social Media
  • Market Data
  • Special Event Planning
  • Operating a Successful Incentive Program (SNAP, WIC, Senior)
  • Community and Market Partnerships
  • Opening Day!
  • Farmers Markets and Community Health and Partnerships

  • Outcomes of Certification:

    Program participants who complete the full curriculum requirements will receive a signed certificate and will have earned the title of Certified Market Manager. As a professionally trained Certified Market Manager, graduates of the program will:

    • Be fully knowledgeable in today’s best practices for managing farmers markets
    • Learn strategic tactics to expand and optimize their farmers market potential
    • Be equipped to build successful relationships with farmers, shoppers, and politicians
    • Use their certification to leverage support and funding for their market

    Requirements for Certification:

    1. Complete assigned modules during course & engage in weekly discussions throughout the program.

    2. Complete all homework assignments and post within two weeks for each session (not all sessions will require homework).

    3. Complete all quizzes for each section scoring a minimum of 80%.

    Dates of Classes:

    Online sessions Fridays 10:00 AM-12:00 noon January 26 – April 26, 2024 EST


    All sessions are completed through online webinars held on Friday mornings from 10:00 AM-12:00 PM EST. Participants must have regular access to the Internet and a computer with video/sound capabilities. Classes are recorded and participants do not have to attend live.


    14 weeks. Every module has homework and the opportunity to participate in a discussion group with a trained professional in that area of study.

    Sessions will be recorded for participants to review at a later time if needed.

    Cost:  $500

    Financial Assistance:

    VAFMA will provide several needs-based scholarships. Please apply here.

    Offline Payment

    Checks will also be accepted. Enter the coupon code “Check” when registering and send your check to:

    Kim Hutchinson

    Executive Director

    Virginia Farmers Market Association

    14241 Midlothian Trnpk, #153

    Midlothian, Virginia 23113

    Thank You to our Sponsors & Partners!

    Virginia Family Nutrition Program

    Virginia Cooperative Extension

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