Marketing Specialist

Marketing Specialist Job Description

Position Overview: The Marketing Specialist for Follow My Steps Foundation will be responsible for driving brand awareness, facilitating engagement, and promoting events through various digital platforms. This role requires creativity, initiative, and the ability to strategically grow the foundation's online presence. You will work closely with internal teams and external partners to create impactful marketing campaigns across social media, email marketing, and event promotion.

Responsibilities:

• Social Media Management: Manage daily/weekly posts on Instagram, Facebook, LinkedIn, and TikTok. Post 2-3 times per week, including reels, photos, and stories. Update Social Media Handles Excel for tracking and increase online presence by engaging with the community (followers, comments, likes).
• Content Creation: Develop marketing materials, including event promotions, recap activity, and community partner recognition, while ensuring consistency with brand guidelines. Use Canva and ChatGPT for creating high-quality content.
• Google Ads & HubSpot: Track and update Google Ads campaigns monthly and manage email marketing through HubSpot. Maintain segmented lists for newsletters, content distribution, and text marketing.
• Event Promotion & Page Creation: Create and manage event pages for upcoming events. Collaborate with community partners to recruit speakers and sponsors.
• Analytics & Reporting: Analyze performance data from campaigns and social media efforts, providing reports and insights to optimize future strategies.
• Campaign Management: Oversee fundraising campaigns and boost high-profile posts using available funds. Ensure timely posting and engage with target audiences.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field (preferred).
• 1-3 years of digital marketing experience.
• Proficiency with Canva, HubSpot, Google Ads, and social media platforms.
• Strong writing, proofreading, and editing skills.
• Ability to analyze campaign performance and make data-driven decisions.
• Strong organizational skills with attention to detail.

Work Expectations:

• Time Commitment: The role requires a minimum of 10 hours per week dedicated to managing the foundation's marketing efforts, including campaign management, social media engagement, and content creation.
• Tools & Technology: You must have consistent access to a computer, email, phone, and social media tools (Instagram, Facebook, LinkedIn, TikTok, HubSpot, Canva, and Google Ads) to perform daily and weekly tasks efficiently.
• Training & Preparation: Completion of mandatory training before the commencement of the position is essential, including onboarding sessions that cover our marketing platforms, content guidelines, and social media management tools.
• Collaboration & Flexibility: Work closely with internal teams to meet goals, and adapt to evolving marketing strategies while demonstrating the ability to work independently. Time management and responsiveness to communications are crucial in this remote position.