Help Us Soundproof Our New Studio!
Some of you will remember me writing you (or telling you in person) about the video studio that we’re putting together this year. As a quick refresher, we could tell by last year’s analytics that our target audience is being educated through podcasts and YouTube videos far more than they are with articles, so we’re shifting to writing fewer articles and making more videos. To do that efficiently, we need a video studio.
Here’s an example for why we need this, based on our recent shoots for the sidewalk counseling course. On the first day we had to set up all the cameras, lights, audio equipment, get everything hooked up, etc. It took a few hours. But at the end of the day we’d leave it all set up, lock down the building, and come back the next morning. You know how long it took to be ready to shoot the next day? About 10 minutes. I just had to flip on the cameras and lights, make sure we had fresh memory cards in the cameras and audio recorder, and we were good to go! So if we’re going to make lots of videos and not waste a ton of valuable staff hours doing setup and teardown, we need a space that we always shoot in, where we can leave everything set up and use it every week.
We’ve already got a location. A church I used to attend purchased a building and has been renovating it for non-profit office space, including a 10’ x 20’ room for our studio. I was just there to see the progress and the construction process is well underway!
I talked to the general contractor and he asked if we wanted to soundproof the studio. I told him that would be great, but it would depend on how much it costs. If the studio isn’t soundproofed, than we will likely only be able to use it at night, because on the other side of one of our studio walls is a conference room that will be used a lot, and on the other side is a large multi-purpose room for events. But if we’re soundproofed, than we can use the studio anytime, which would be a lot better for our staff. (I don’t want to make our staff lose even more time with their family in the evenings than we already lose on trips.)
The general contractor worked up a quote, and it’s going to cost $7,000 to get it done. That’s a lot, but I think we can get it done. Would you prayerfully consider making a special gift to help us pay for the soundproofing in the studio?
Tim and Rachel have already begun scripting short videos while I’ve been keeping an eye out for more videos to respond to the way I did with the Reversing Roe series. Remember, our YouTube views went up 94% last year, without us focusing on videos! Imagine the impact we could have by directing our pro-life training toward short, free YouTube videos that students can watch on demand! That’s our vision. Now we just need to make it into a reality!
Thanks so much for whatever you can give to help push Equal Rights Institute into this new phase of training pro-life advocates to have more gracious and productive conversations!