About This Registration
This presentation uses "pearls of wisdom" to highlight the important aspects of the components of marketing - product, price, place and promotion. It gives examples in increasing detail how to strategically manipulate these components to achieve the overall objectives of the business. It identifies key questions that must be addressed when developing the marketing section of the Business Plan for the organization.
Presenter: John Leggette
John has degrees in Business Administration, Business and Economic Statistics, and Marketing. John has over 25 years of product management experience. His roles and responsibilities have included product definition, forecasting, pricing, and positioning, product launch, training, operations, and the marketing of enterprise wide servers and software products to customers and prospects worldwide.