How to Build a Financially Stable Art Practice
Presented by Amy Kweskin of Artsightful, this session introduces a holistic approach to creating sustained income from and for your artistic practice. In this session, we use the Business Model Canvas to develop actionable business models specific to your art practice. This is an interactive workshop that provides a hands-on application of tools, easily adaptable as the scope of your art practice evolves. Session content is relevant to both individual artists and arts organizations.
- Clarify the lifestage of your art practice
- Identify value propositions for your audience, collaborators and funders
- Develop earned and contributed income streams (sales, subscriptions, donations, etc)
- - -About Amy Kweskin
Amy Kweskin is arts management educator, consultant and coach who streamlines complex business concepts into accomplishable action steps. In 2017 she launched Artsightful, to provide management training and insight coaching to artists, arts managers and board members. Her goal is to guide individuals and teams in developing management skills, deepening leadership practices and advancing career pathways. Amy wrote the Strategic Planning chapter in the Center for Cultural Innovation’s Business of Art: An Artist’s Guide to Profitable Self-Employment – second edition. Since 2012 she has been an instructor for Saint Mary’s Liberal Education for Arts Professionals (LEAP) teaching fundraising and grantwriting to professional dancers. Additionally, for seven years Amy was a full time faculty member at The Art Institute of California – San Francisco teaching the business of art to Fashion Marketing & Management and Advertising students. Previously, Amy was an Adjunct Associate Professor at the University of Houston Downtown and California State University East Bay where she taught Arts Administration. She earned her Master's in Arts Administration from Golden Gate University and Bachelors’ degrees in Cinema/Photography and English from Ithaca College. Additionally, Amy is a certified yoga instructor teaching restorative and gentle yoga classes. artsightful.com