JaMHappyHour Benefiting Sweet Relief | Grab a glass and tune-in every final Friday 4pm PST on FB Live and YouTube @JaMCellars

by JaM Cellars


After raising over $55,000 in the last two years for Sweet Relief’s COVID-19 fund, we’re thrilled to continue our efforts for a third year by committing another $25,000 through 2023, helping provide aid to career musicians and industry workers in need.

Second-generation Napa Valley vintners John and Michele, the ”J” and “M” in JaM, launched JaM Cellars over a decade ago; making rich, bold, and luscious wines Butter ChardonnayButter CabJaM CabernetButter BubblesToast Sparkling and Sugar Sweet White. Music has always been in our DNA—whether in person at music festivals like BottleRock Napa Valley presented by JaM Cellars and OHANA Fest, live JaMSessions in our downtown Napa wine & music studio or online virtual JaMHappyHours, Summer Festival JaMs on iHeartRadio, or rockin’ playlists on Spotify. It’s the perfect backdrop for sipping our easy-to-love, every-day wines!

As a part of our commitment, we’re encouraging wine lovers and JaMFans to support the cause. Each month, we host a virtual #JaMHappyHour benefiting Sweet Relief, kicking off on #GivingTuesday November 29th at 4pm PST. And repeating each month, live on Facebook and YouTube @JaMCellars, and hosted by iHeartRadio personality Jana Sutter, with over 25 years' experience in the radio and voice industry. We’re bringing the sips, smiles, and cheers while doing some good. So grab a glass, pour some Butter Chardonnay, and discover a new artist supporting or benefiting from Sweet Relief each show. Simply listen in and for every like, comment, and social share we will donate $1, up to $2,500 per show.

Want to get involved? You can donate from this page, text JAMCELLARS to 202.858.1233 or shop the JaM Cellars Sweet Relief merch collection with 100% of proceeds going to Sweet Relief. And click here to learn more about Sweet Relief and find upcoming shows here.

Cheers & Applause!

While we have become known for our Designated Artist Funds, where we raise money for specific musicians in need who have a community of support that is willing and able to help out, the vast majority of musicians who apply for assistance to Sweet Relief do not have that option.  Money that is donated to ouGeneral Fund goes towards helping this class of professional musicians.  You may not know their names, but their contributions to music are just as important and your generosity toward helping them is both crucial and appreciated.

Contributions to the Sweet Relief's General Fund will help to pay for a music industry worker's medical expenses, housing, food, and other vital expenses such as utilities, clothing, transportation, program services, and counseling.

How would you like to support?