Gaile Schwickrath

Supporting: Madison Roller Derby Venue Fund for Mad Rollin' Dolls, Inc.

My Team: Unholy Rollers


Campaign has ended.


I've been a member of MRD since April 2010, when I drove into Madison from Platteville for my first ever open skate.

It was Day 2 of a short, introductory session to mark the inaugural launch of Mad Wreckin' Dolls, now Madison Wreckers Roller Derby - the league's recreational team.

It was exhilarating.  I didn't even care when I fell on my ass - hard - in front of everyone during a speedier pace line drill. (Ask me about Brownie Skates some time).  I just wanted to get up, catch up, and keep going. I wanted more.

Eight years later, I've competed (and scored!) against some of the top players and teams in the world during the sport's most explosive time. I became an athlete.  This league and sport have given me more confidence than anything else I've ever done in my life. I've built physical, mental, and emotional strength in a way that's nearly impervious to setbacks.  And I get to take that with me forever. 

But more importantly, I stepped into a community of supportive, empowering women who are fueled by the same get-back-up-and-go! spirit that drives me.

I want a dedicated place where this organization can thrive and grow.  I've seen first-hand how this organization and sport changes lives and inspires greatness.  With a dedicated space, we can provide more derby to more people - spectators and participants alike - and share our unique ability to uplift, empower, and inspire women, girls, and athletes.

Please help me reach my goal. I currently support the league financially with membership dues and my own recurring monthly donation.  I want to raise an additional $7,000 by May, 2019 to mark the end of our fifteenth season of empowering women in Madison, and the start of Season 16 and beyond in our very own Home to Hang Our Skates.  

All my derby love and gratitude,

Gaile, aka Just Alice

Thanks to all of your support, we have built a lasting legacy of roller derby in Madison.  Over the past 18 years, we moved from rope lights at Fast Forward Skate Center to hosting (and skating in!) WFTDA playoffs at Alliant Energy Center's Veterans Memorial Coliseum.  Unfortunately, our growth has stopped short  due to constraints on space and accessibility, and our current practice space is slated for demolition and redevelopment within the next 6 months.  We need your help to raise enough money to keep skating in a new space in Madison. 

With our own facility, we can bring our fans more roller derby games and events, relaunch a Junior training program, and support more local organizations. Most importantly, we can keep skating in Madison!  Win-win-win for everyone. 

Our success over the past 18 years has been based in grassroots growth -- and we will maintain this grassroots philosophy even in our fundraising.  To move forward, we need a minimum of $600,000 to secure commercial funding and secure a facility for the foreseeable future.  Additional needs include $150,000 to secure comfortable seating for our fans to watch our games.


We believe we can accomplish this through a combination of traditional single donations plus a sustaining donor system.  

  • If you can't give $100 to help us out today, can you sign up for $10/month, auto-deducted from your bank or a card?
  • If you can't donate $500, can you pledge $50/month instead?
  • If your business can't contribute $2,000 today, perhaps you can sign on for $200 per month instead

    Sustainable giving is a great way to help more, even if you can't give big donations right now, and we are a non-profit, so every dollar is fully tax deductible!  

No amount is too small (or too large!).  The key to our success will be a grassroots aggregate of regular, sustained giving as we finalize the plans and find a location.  Each donation is a rock of gravel that builds the foundation for a facility. 


Once we have secured a venue and it is self sustaining through events and ticket sales, your donations will then support a comprehensive, competitive Junior program, followed by a scholarship program.  Over time, additional donations will be directed toward improving our fan experience with things like better lighting and sound, and more events and activities.

With that, I would like to ask you to please sign on now to donate any amount you are able. Please invite your friends and family to do the same, and share our news as far and wide as you can.  We want everyone to feel empowered to support us, so feel free to choose a preset amount or enter $1 or whatever you can give in the box on the donate screen.  Every bit helps.

Thank you for your endless support and love!

Wendy Wilbur AKA. Allie Gator
Executive Director
Madison Roller Derby

About Us: 
As a local 501(c)(3) organization,  Madison’s premier roller derby league, and one of the founding leagues of the Women’s Flat Track Derby Assosication (WFTDA), MRD has paved the way for hundreds of other leagues across the country and around the globe. We’ve grown from four home teams to include two travel teams (Dairyland Dolls all-stars and Team Unicorn ). We hosted the 2016 WFTDA Playoffs, created a recreational roller derby team (Wreckers Madison Roller Derby), and all while maintaining our dedication to our community through countless hours of outreach with over a hundred local organizations.  


It is the mission of Mad Rollin’ Dolls, Inc. to provide a safe, inclusionary space to foster the development of a competitive women’s flat track roller derby athletic program, build leadership skills through volunteer opportunities, and make a positive impact in our community by serving as role models for our peers and future generations.

For more information on our capital campaign, please visit: 


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