Keep Roller Derby in Madison!

by Whiskey ChaseHer

Supporting: Madison Roller Derby Venue Fund for Mad Rollin' Dolls, Inc.


Campaign has ended.


6 years ago, I stepped into my quad skates and into Fast Foward's rink, and stepped into my new family. Since then, I've skated in more jams than I can remember, made friends on multiple leagues, and traveled to 6 states and another country to skate. I've skated, coached, and cheered. I've spent countless hours on e-mail threads, behind the scenes, helping bring our fans the best experience possible. 

This sport, this family, this community, inspires me. It inspires me to push myself, it inspires me to get uncomfortable, and it inspires me to do good for this sport. 

Roller derby changed my life. Because of this sport and this community, I've grown more physically fit, I've challenged myself emotionally and mentally, and I've acquired personal and professional development skills that are used in multiple avenues of my life. Without roller derby, I'm sure I'd find something else to occupy those 6-10 hours of my time every week, but I don't want to. Unfortunately, if we do not raise the money to fund a new venue, I'm going to have to. And trust me, you don't want me playing any sports that involve more hand-eye coordination. I want to be able to continue playing roller derby myself and sharing it with new skaters young and old so they can discover the joys of it as well. 

I am doing all I can financially with membership dues and a sustaining monthly donation to the fundraiser, and my teammates are doing their part as well. But we need you- the community - to help us as well. I'm looking for an additional $7,000 from friends, family, and community members to help us with our venue search. Please- if you have $1, $5, $20, or $100 - consider donating to Madison Roller Derby! 

Thanks to all of your support, we have built a lasting legacy of roller derby in Madison.  Over the past 18 years, we moved from rope lights at Fast Forward Skate Center to hosting (and skating in!) WFTDA playoffs at Alliant Energy Center's Veterans Memorial Coliseum.  Unfortunately, our growth has stopped short  due to constraints on space and accessibility, and our current practice space is slated for demolition and redevelopment within the next 6 months.  We need your help to raise enough money to keep skating in a new space in Madison. 

With our own facility, we can bring our fans more roller derby games and events, relaunch a Junior training program, and support more local organizations. Most importantly, we can keep skating in Madison!  Win-win-win for everyone. 

Our success over the past 18 years has been based in grassroots growth -- and we will maintain this grassroots philosophy even in our fundraising.  To move forward, we need a minimum of $600,000 to secure commercial funding and secure a facility for the foreseeable future.  Additional needs include $150,000 to secure comfortable seating for our fans to watch our games.


We believe we can accomplish this through a combination of traditional single donations plus a sustaining donor system.  

  • If you can't give $100 to help us out today, can you sign up for $10/month, auto-deducted from your bank or a card?
  • If you can't donate $500, can you pledge $50/month instead?
  • If your business can't contribute $2,000 today, perhaps you can sign on for $200 per month instead

    Sustainable giving is a great way to help more, even if you can't give big donations right now, and we are a non-profit, so every dollar is fully tax deductible!  

No amount is too small (or too large!).  The key to our success will be a grassroots aggregate of regular, sustained giving as we finalize the plans and find a location.  Each donation is a rock of gravel that builds the foundation for a facility. 


Once we have secured a venue and it is self sustaining through events and ticket sales, your donations will then support a comprehensive, competitive Junior program, followed by a scholarship program.  Over time, additional donations will be directed toward improving our fan experience with things like better lighting and sound, and more events and activities.

With that, I would like to ask you to please sign on now to donate any amount you are able. Please invite your friends and family to do the same, and share our news as far and wide as you can.  We want everyone to feel empowered to support us, so feel free to choose a preset amount or enter $1 or whatever you can give in the box on the donate screen.  Every bit helps.

Thank you for your endless support and love!

Wendy Wilbur AKA. Allie Gator
Executive Director
Madison Roller Derby

About Us: 
As a local 501(c)(3) organization,  Madison’s premier roller derby league, and one of the founding leagues of the Women’s Flat Track Derby Assosication (WFTDA), MRD has paved the way for hundreds of other leagues across the country and around the globe. We’ve grown from four home teams to include two travel teams (Dairyland Dolls all-stars and Team Unicorn ). We hosted the 2016 WFTDA Playoffs, created a recreational roller derby team (Wreckers Madison Roller Derby), and all while maintaining our dedication to our community through countless hours of outreach with over a hundred local organizations.  


It is the mission of Mad Rollin’ Dolls, Inc. to provide a safe, inclusionary space to foster the development of a competitive women’s flat track roller derby athletic program, build leadership skills through volunteer opportunities, and make a positive impact in our community by serving as role models for our peers and future generations.

For more information on our capital campaign, please visit: 


How would you like to support?