Anna Ironside

Supporting: Madison Roller Derby Venue Fund for Mad Rollin' Dolls, Inc.

My Team: Quad Squad



Hello, everyone!

I joined Wreckers Madison Roller Derby in the fall of 2014 to learn how to skate and play roller derby. One thing that was an amazing side benefit to joining derby is a wonderful sense of community. Another is a feeling of acceptance. I still skate with the Wreckers to this day, and one of my favorite things about it is leading practices with newer skaters, and helping them discover how to skate, stop, and fall, and see on their faces the joy of the "Aha!" moments. It's incredibly fulfilling. I don't often get the opportunity in my regular life to teach people, but it's an activity I really enjoy. 

Two years ago, I started coaching the Quad Squad. Learning how to coach has been a really interesting and fantastic experience. Motivating skaters to work hard and achieve their goals is really inspiring. I appreciate the faith the team has put in me to develop my skills as a coach. 

This year, I had the pleasure and honor to join the coaching staff of the Dairyland Dolls, Madison Roller Derby's charter team (the all-stars!). This has challenged me in ways I hadn't expected, and I feel like I've grown and learned a lot this year. I've learned so much about strategy, management, logistics, and high level play. If you haven't seen the Dairyland Dolls in action, I highly recommend it--they're an inspiring group of folks.

I have also been involved in the growth of the league in the form of helping create Madison's first Junior Roller Derby team, the Mad Calves. In my role as General Manager, I've brought together a dedicated group of volunteers to help create this new program, set to launch in October of 2018. 

Roller derby has not only provided me with opportunities to challenge myself physically, but mentally. It's provided a platform for me to learn not only skating skills, but organizational and leadership skills. It's made me a more well-rounded person, and has introduced me to a large pool of amazing people. 

Now we need your help. In order to fully develop our new herd of future roller derby skaters, we need a place of our own. Please join me in monetary support of this league! I already am a sustaining donor and make monthly, tax-deductible donations. You can, too! MRD makes it really easy to do so. 

Thanks for your consideration!

Thanks to all of your support, we have built a lasting legacy of roller derby in Madison.  Over the past 18 years, we moved from rope lights at Fast Forward Skate Center to hosting (and skating in!) WFTDA playoffs at Alliant Energy Center's Veterans Memorial Coliseum.  Unfortunately, our growth has stopped short  due to constraints on space and accessibility, and our current practice space is slated for demolition and redevelopment within the next 6 months.  We need your help to raise enough money to keep skating in a new space in Madison. 

With our own facility, we can bring our fans more roller derby games and events, relaunch a Junior training program, and support more local organizations. Most importantly, we can keep skating in Madison!  Win-win-win for everyone. 

Our success over the past 18 years has been based in grassroots growth -- and we will maintain this grassroots philosophy even in our fundraising.  To move forward, we need a minimum of $600,000 to secure commercial funding and secure a facility for the foreseeable future.  Additional needs include $150,000 to secure comfortable seating for our fans to watch our games.


We believe we can accomplish this through a combination of traditional single donations plus a sustaining donor system.  

  • If you can't give $100 to help us out today, can you sign up for $10/month, auto-deducted from your bank or a card?
  • If you can't donate $500, can you pledge $50/month instead?
  • If your business can't contribute $2,000 today, perhaps you can sign on for $200 per month instead

    Sustainable giving is a great way to help more, even if you can't give big donations right now, and we are a non-profit, so every dollar is fully tax deductible!  

No amount is too small (or too large!).  The key to our success will be a grassroots aggregate of regular, sustained giving as we finalize the plans and find a location.  Each donation is a rock of gravel that builds the foundation for a facility. 


Once we have secured a venue and it is self sustaining through events and ticket sales, your donations will then support a comprehensive, competitive Junior program, followed by a scholarship program.  Over time, additional donations will be directed toward improving our fan experience with things like better lighting and sound, and more events and activities.

With that, I would like to ask you to please sign on now to donate any amount you are able. Please invite your friends and family to do the same, and share our news as far and wide as you can.  We want everyone to feel empowered to support us, so feel free to choose a preset amount or enter $1 or whatever you can give in the box on the donate screen.  Every bit helps.

Thank you for your endless support and love!

Wendy Wilbur AKA. Allie Gator
Executive Director
Madison Roller Derby

About Us: 
As a local 501(c)(3) organization,  Madison’s premier roller derby league, and one of the founding leagues of the Women’s Flat Track Derby Assosication (WFTDA), MRD has paved the way for hundreds of other leagues across the country and around the globe. We’ve grown from four home teams to include two travel teams (Dairyland Dolls all-stars and Team Unicorn ). We hosted the 2016 WFTDA Playoffs, created a recreational roller derby team (Wreckers Madison Roller Derby), and all while maintaining our dedication to our community through countless hours of outreach with over a hundred local organizations.  


It is the mission of Mad Rollin’ Dolls, Inc. to provide a safe, inclusionary space to foster the development of a competitive women’s flat track roller derby athletic program, build leadership skills through volunteer opportunities, and make a positive impact in our community by serving as role models for our peers and future generations.

For more information on our capital campaign, please visit: 


How would you like to support?