Help Hammer Build A Home!

by Hammer Abby

Supporting: Madison Roller Derby Venue Fund for Mad Rollin' Dolls, Inc.

My Team: Quad Squad


Campaign has ended.


Over the 6 years I've been involved in roller derby, my life has changed dramatically--for the better. The sport and the community around it have helped me grow more fully into the person I wanted to be. I've gained confidence, new friends from all over the world, new skills, better physical and mental health, and so much more that's hard to quantify. 

I've also seen the people around me have their lives changed in incredible ways as well, from finding the strength to leave bad relationships, to discovering leadership qualities and/or strengths in themselves they never knew they had, and everything in between. My teammates have gone on to start businesses, run for and attain public office, pursue new careers, go back to school, raise kids, come out, and kick ass.

Mad Rollin' Dolls, soon to be Madison Roller Derby, is the league that's provided me with an amazing home and support structure throughout it all. It's hard to put into words just how much I've been given by this group of people, but suffice to say that I'm forever grateful. I've had the chance to travel to countless cities, states, and countries to both announce and play at the highest levels of the sport. I've been challenged in ways I never thought possible--and pushed myself to achieve things I never dreamed of.

All of that's been possible because we've been fortunate to have a reliable practice space, and a good venue to hold our games. But all of that's changing, and we need to get serious about ensuring not only that there's a place for MRD to continue to thrive for the next 15 years and more, but to grow.

The future of our practice space is very much in question, and may no longer be available to us as early as next year. The cost and constraints of both our practice space and game venue mean we have hit a wall in terms of what we can do to expand our league offerings to include our newly formed (finally!) junior derby program, as well as opportunities for more games, events, bootcamps, and more. I can't emphasize enough how important junior derby is on its own, because being able to offer this incredible, supportive, inclusive, confidence-building environment to the next generation of kids is so crucial both to the health of our league and our community.

Having our own space will also come with the ability to build out things like a derby scholarship and outreach program, to help make the sport more accessible to people who may not otherwise be aware of or able to afford participation.

There's so much I want to do to make sure more people have the same opportunities I've had in this league, to grow and change and be challenged--and then to take all we've learned and apply it to how we move through our communities at large, too. It can only help change things for the better, and I don't think that's wishful thinking or hyperbole.

It would mean the world to me, and a whole lot of other folks, if you can pitch in to help us out at ANY level. Read on for the ways in which you can do that, and thank you, from the bottom of my squishy, stinky roller derby heart.

Thanks to all of your support, we have built a lasting legacy of roller derby in Madison.  Over the past 18 years, we moved from rope lights at Fast Forward Skate Center to hosting (and skating in!) WFTDA playoffs at Alliant Energy Center's Veterans Memorial Coliseum.  Unfortunately, our growth has stopped short  due to constraints on space and accessibility, and our current practice space is slated for demolition and redevelopment within the next 6 months.  We need your help to raise enough money to keep skating in a new space in Madison. 

With our own facility, we can bring our fans more roller derby games and events, relaunch a Junior training program, and support more local organizations. Most importantly, we can keep skating in Madison!  Win-win-win for everyone. 

Our success over the past 18 years has been based in grassroots growth -- and we will maintain this grassroots philosophy even in our fundraising.  To move forward, we need a minimum of $600,000 to secure commercial funding and secure a facility for the foreseeable future.  Additional needs include $150,000 to secure comfortable seating for our fans to watch our games.


We believe we can accomplish this through a combination of traditional single donations plus a sustaining donor system.  

  • If you can't give $100 to help us out today, can you sign up for $10/month, auto-deducted from your bank or a card?
  • If you can't donate $500, can you pledge $50/month instead?
  • If your business can't contribute $2,000 today, perhaps you can sign on for $200 per month instead

    Sustainable giving is a great way to help more, even if you can't give big donations right now, and we are a non-profit, so every dollar is fully tax deductible!  

No amount is too small (or too large!).  The key to our success will be a grassroots aggregate of regular, sustained giving as we finalize the plans and find a location.  Each donation is a rock of gravel that builds the foundation for a facility. 


Once we have secured a venue and it is self sustaining through events and ticket sales, your donations will then support a comprehensive, competitive Junior program, followed by a scholarship program.  Over time, additional donations will be directed toward improving our fan experience with things like better lighting and sound, and more events and activities.

With that, I would like to ask you to please sign on now to donate any amount you are able. Please invite your friends and family to do the same, and share our news as far and wide as you can.  We want everyone to feel empowered to support us, so feel free to choose a preset amount or enter $1 or whatever you can give in the box on the donate screen.  Every bit helps.

Thank you for your endless support and love!

Wendy Wilbur AKA. Allie Gator
Executive Director
Madison Roller Derby

About Us: 
As a local 501(c)(3) organization,  Madison’s premier roller derby league, and one of the founding leagues of the Women’s Flat Track Derby Assosication (WFTDA), MRD has paved the way for hundreds of other leagues across the country and around the globe. We’ve grown from four home teams to include two travel teams (Dairyland Dolls all-stars and Team Unicorn ). We hosted the 2016 WFTDA Playoffs, created a recreational roller derby team (Wreckers Madison Roller Derby), and all while maintaining our dedication to our community through countless hours of outreach with over a hundred local organizations.  


It is the mission of Mad Rollin’ Dolls, Inc. to provide a safe, inclusionary space to foster the development of a competitive women’s flat track roller derby athletic program, build leadership skills through volunteer opportunities, and make a positive impact in our community by serving as role models for our peers and future generations.

For more information on our capital campaign, please visit: 


How would you like to support?