Auntie Matter

Supporting: Madison Roller Derby Venue Fund for Mad Rollin' Dolls, Inc.

My Team: Reservoir Dolls



Anyone who knows me knows how obsessed I am with roller derby. I joined our rec team in the fall of 2015, and since then I've gotten drafted to the Reservoir Dolls, made amazing friends (hey there Wolframmer!), watched Adam become a skating official with United Derby Officials, broken my ankle and come back stronger, gone to RollerCon in Las Vegas, helped create a Physics of Roller Derby outreach program, won our league's Life of the Party award, gotten a whole lot more tattoos, and become way stronger than I ever thought possible. 

I never thought of myself as an athlete. Roller derby changed that. I never thought I could have the sort of amazing friendships in Madison that I had when I was younger. Roller derby also changed that.   

I love this group of people so much. I love this sport so much. And every session, I see more people get involved, and it makes me so happy. 

Our league needs to grow. Our practice space is nearing the end of its lifespan, and our bout venue gets more and more expensive. We are working towards opening our own roller derby venue here in Madison, an amazing space we can use for practices and for bouts. And we can do more bouts, add things like junior derby, etc.! Our whole league is trying to raise money towards this goal. I'm trying to do my part to bring in more.

Okay. I know there are a million worthy causes out there, a million extremely important things, and money is finite. If you can't donate any money, I totally get it. But if you can, that would be awesome. I want to see roller derby continue to thrive in Madison, so more people can join, can become skaters and refs and volunteers and have this amazing sport as part of their lives (though none of them better try to touch my Life of the Party award, let's be clear). 

Thanks to all of your support, we have built a lasting legacy of roller derby in Madison.  Over the past 18 years, we moved from rope lights at Fast Forward Skate Center to hosting (and skating in!) WFTDA playoffs at Alliant Energy Center's Veterans Memorial Coliseum.  Unfortunately, our growth has stopped short  due to constraints on space and accessibility, and our current practice space is slated for demolition and redevelopment within the next 6 months.  We need your help to raise enough money to keep skating in a new space in Madison. 

With our own facility, we can bring our fans more roller derby games and events, relaunch a Junior training program, and support more local organizations. Most importantly, we can keep skating in Madison!  Win-win-win for everyone. 

Our success over the past 18 years has been based in grassroots growth -- and we will maintain this grassroots philosophy even in our fundraising.  To move forward, we need a minimum of $600,000 to secure commercial funding and secure a facility for the foreseeable future.  Additional needs include $150,000 to secure comfortable seating for our fans to watch our games.


We believe we can accomplish this through a combination of traditional single donations plus a sustaining donor system.  

  • If you can't give $100 to help us out today, can you sign up for $10/month, auto-deducted from your bank or a card?
  • If you can't donate $500, can you pledge $50/month instead?
  • If your business can't contribute $2,000 today, perhaps you can sign on for $200 per month instead

    Sustainable giving is a great way to help more, even if you can't give big donations right now, and we are a non-profit, so every dollar is fully tax deductible!  

No amount is too small (or too large!).  The key to our success will be a grassroots aggregate of regular, sustained giving as we finalize the plans and find a location.  Each donation is a rock of gravel that builds the foundation for a facility. 


Once we have secured a venue and it is self sustaining through events and ticket sales, your donations will then support a comprehensive, competitive Junior program, followed by a scholarship program.  Over time, additional donations will be directed toward improving our fan experience with things like better lighting and sound, and more events and activities.

With that, I would like to ask you to please sign on now to donate any amount you are able. Please invite your friends and family to do the same, and share our news as far and wide as you can.  We want everyone to feel empowered to support us, so feel free to choose a preset amount or enter $1 or whatever you can give in the box on the donate screen.  Every bit helps.

Thank you for your endless support and love!

Wendy Wilbur AKA. Allie Gator
Executive Director
Madison Roller Derby

About Us: 
As a local 501(c)(3) organization,  Madison’s premier roller derby league, and one of the founding leagues of the Women’s Flat Track Derby Assosication (WFTDA), MRD has paved the way for hundreds of other leagues across the country and around the globe. We’ve grown from four home teams to include two travel teams (Dairyland Dolls all-stars and Team Unicorn ). We hosted the 2016 WFTDA Playoffs, created a recreational roller derby team (Wreckers Madison Roller Derby), and all while maintaining our dedication to our community through countless hours of outreach with over a hundred local organizations.  


It is the mission of Mad Rollin’ Dolls, Inc. to provide a safe, inclusionary space to foster the development of a competitive women’s flat track roller derby athletic program, build leadership skills through volunteer opportunities, and make a positive impact in our community by serving as role models for our peers and future generations.

For more information on our capital campaign, please visit: 


How would you like to support?