Tuna Fey

Supporting: Madison Roller Derby Venue Fund for Mad Rollin' Dolls, Inc.

My Team: Quad Squad


Campaign has ended.


“I’m not cool enough to do that.” “I’m not an athlete.” “I’m not coordinated.” “I’ve never been great at sports. I would bring a team down.” “I’m way too introverted to do anything in front of a crowd.”

That’s what I said about roller derby before I started. I believed it. Somehow, I still didn’t care. I wanted it. It looked like fun, it looked empowering. “I’ll give it a shot and see how it goes.” I had no idea what I was getting myself into.

Five and a half years later, I’m playing roller derby. Five years ago, I was drafted onto my first home team on my wedding night. Pretty fitting, as it turns out, because I was more than happy to share such a memorable day with this thing that’s much more than “hobby” to me.

This sport has brought me some of the best memories of my life. It’s not always great...It’s frustrating, exhausting, time-consuming, expensive, and always challenging. But the things that keep me coming back outweigh that. At the end of a long day at work, when all I want to do is  go home and veg on the couch and hide from the world, I will sit in traffic for nearly an hour to get to the rink on the other side of town (if you know me, you know how much I hate traffic). I’m met with hugs and high fives from people I love and respect. For a couple hours, I can work alongside a group of people that have the same love for this sport, that push each other to be better and learn from one another.

I get to better myself physically, mentally, and emotionally through this sport, on and off the track, and this league has given me countless opportunities to do just that. I am grateful for every minute I can be on skates. I know just how quickly circumstances can change and it can be taken away. I want to give everyone that wants to be a part of this league’s journey the opportunity to do it. 

I’ve said “I” a lot in this story, and it’s not me that I want to raise money for. Our league would love your support in our endeavor to find a new home to hang our skates. I don’t want us to succeed just for me, I want there to be a space for those to go and call home long after I’ve retired. I want people who have never thought they could play roller derby, who never thought they were strong enough, cool enough, athletic enough, or even just “enough” to find a place in our rink. This will take a village, and I hope you’ll join us.

Thanks to all of your support, we have built a lasting legacy of roller derby in Madison.  Over the past 18 years, we moved from rope lights at Fast Forward Skate Center to hosting (and skating in!) WFTDA playoffs at Alliant Energy Center's Veterans Memorial Coliseum.  Unfortunately, our growth has stopped short  due to constraints on space and accessibility, and our current practice space is slated for demolition and redevelopment within the next 6 months.  We need your help to raise enough money to keep skating in a new space in Madison. 

With our own facility, we can bring our fans more roller derby games and events, relaunch a Junior training program, and support more local organizations. Most importantly, we can keep skating in Madison!  Win-win-win for everyone. 

Our success over the past 18 years has been based in grassroots growth -- and we will maintain this grassroots philosophy even in our fundraising.  To move forward, we need a minimum of $600,000 to secure commercial funding and secure a facility for the foreseeable future.  Additional needs include $150,000 to secure comfortable seating for our fans to watch our games.


We believe we can accomplish this through a combination of traditional single donations plus a sustaining donor system.  

  • If you can't give $100 to help us out today, can you sign up for $10/month, auto-deducted from your bank or a card?
  • If you can't donate $500, can you pledge $50/month instead?
  • If your business can't contribute $2,000 today, perhaps you can sign on for $200 per month instead

    Sustainable giving is a great way to help more, even if you can't give big donations right now, and we are a non-profit, so every dollar is fully tax deductible!  

No amount is too small (or too large!).  The key to our success will be a grassroots aggregate of regular, sustained giving as we finalize the plans and find a location.  Each donation is a rock of gravel that builds the foundation for a facility. 


Once we have secured a venue and it is self sustaining through events and ticket sales, your donations will then support a comprehensive, competitive Junior program, followed by a scholarship program.  Over time, additional donations will be directed toward improving our fan experience with things like better lighting and sound, and more events and activities.

With that, I would like to ask you to please sign on now to donate any amount you are able. Please invite your friends and family to do the same, and share our news as far and wide as you can.  We want everyone to feel empowered to support us, so feel free to choose a preset amount or enter $1 or whatever you can give in the box on the donate screen.  Every bit helps.

Thank you for your endless support and love!

Wendy Wilbur AKA. Allie Gator
Executive Director
Madison Roller Derby

About Us: 
As a local 501(c)(3) organization,  Madison’s premier roller derby league, and one of the founding leagues of the Women’s Flat Track Derby Assosication (WFTDA), MRD has paved the way for hundreds of other leagues across the country and around the globe. We’ve grown from four home teams to include two travel teams (Dairyland Dolls all-stars and Team Unicorn ). We hosted the 2016 WFTDA Playoffs, created a recreational roller derby team (Wreckers Madison Roller Derby), and all while maintaining our dedication to our community through countless hours of outreach with over a hundred local organizations.  


It is the mission of Mad Rollin’ Dolls, Inc. to provide a safe, inclusionary space to foster the development of a competitive women’s flat track roller derby athletic program, build leadership skills through volunteer opportunities, and make a positive impact in our community by serving as role models for our peers and future generations.

For more information on our capital campaign, please visit: 


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