JaMHappyHour Benefiting Sweet Relief | Grab a glass and tune-in every final Friday 4pm PST on FB Live @JaMCellars

by JaM Cellars

Supporting: COVID-19 Fund for Sweet Relief



Cheers & Applause with JaM Cellars & Sweet Relief

We couldn’t be more excited to connect our wines with great music and do some good while having fun! In response to COVID-19’s impact on the live music industry and in keeping with JaM Cellars musical roots, we’ve committed to a minimum donation of $25,000 to Sweet Relief Musicians Fund to aid their mission of supporting out-of-work musicians.

Second-generation Napa Valley vintners John and Michele are the ”J” and the “M” in JaM, and over a decade ago launched JaM Cellars. Making four rich, bold, and luscious wines Butter Chardonnay, JaM Cab, Toast Sparkling and Sugar Sweet White. Music has been a big part of our DNA. Whether at BottleRock Napa Valley music festival presented by JaM Cellars or hosting live music JaMSessions in our downtown Napa wine & music studio. No matter where, music has been the perfect backdrop for enjoying our easy-to-love, every-day wines.

As a part of our commitment, we’re encouraging wine lovers and JaMFans to join in and support the cause. We’re hosting virtual JaMHappyHour wine and music parties benefiting Sweet Relief. Kicking off on Thursday, December 10th featuring acclaimed singer-songwriter Mondo Cozmo as part of JaM Cellars annual #25DaysofJaM holiday program. The schedule will go on to repeat every final Friday of the month on Facebook Live @JaMCellars at 4pm PST. So grab a glass, pour some Butter Chardonnay, and discover a new guest artist supporting or benefiting Sweet Relief each show. Simply listen in and for every comment, like, or social share we’ll donate $1, up to $2,500 per show, plus opportunities for viewers to donate too.

Want to get involved? You can give a donation from this page, text donate JAMCELLARS to 202.858.1233 or shop JaM Cellars Sweet Relief merch collection with 100% of proceeds going to Sweet Relief. And click here to learn more JaMHappyHour and check out our schedule on FB Live @JaMCellars.

Cheers & Applause!

The world has been shocked by the devastating effects of COVID-19. We are aware of the enormous medical and financial burden that COVID-19 is having on the music community and we are actively taking steps to provide assistance where it’s needed most. Due to massive cancellations, artists are struggling to find the means to make ends meet during these unprecedented times.

Sweet Relief is here to provide immediate assistance and we have created this DONOR-DIRECTED FUND with a limited amount of funds available to be used specifically for musicians and music industry workers affected by the Coronavirus. Funds raised will go towards medical expenses, lodging, clothing, food, and other vital living expenses to those impacted due to sickness or loss of work. 
To learn more, or apply for assistance, please visit
Please note: You do not need to be sick to be eligible for assistance from our COVID-19 Fund.

How would you like to support?