During this 90-minutes, virtual event, each volunteer will work with an entrepreneur to understand the competitive landscape of their business. The volunteer will help compile information and analyze the competitive dynamics, to include a review of the key competitive differentiators and the creation of a visualization (e.g. graph, table, matrix) of the competition and market.

Skills required: Analytical skills; brand positioning expertise or strategic consulting experience preferred

Deliverable: Completed competitive overview chart and SWOT analysis

All times listed are US Eastern Time.

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