280 Project: Changing an Industry and Fostering a Diverse
The 280 Project’s goal is to empower inner-city individuals within San Francisco and the local SF bay area communities (specifically, underrepresented communities) with opportunities, networks, and resources to acquire vital education, experience, and skills in the areas of viticulture and enology, reclaim neglected land and space, and realize lucrative economic opportunities within the wine industry — from the ground up. This program acknowledges that there are many paths to wine, and all contribute to the industry's growth, culture, and future.
In essence: “Teach wine. Make wine.”
- Equity — Create career opportunities for groups that have been excluded from the wine industry
- Engagement — Create a space where community and industry can come together to: engage in conversations, devise ways to impart socioeconomic change, and drive diversity & inclusion within our industry and local communities.
- Education — Increase access to agricultural and viticultural knowledge, resources, spaces, and culture.
- Sustainability — Produce (and create awareness and affinity around) wine that nourishes the earth and local communities.
- Revitalization— Re-establish SF Bay Area’s reputation as an educational and cultural epicenter for wine and viticulture, by “taking land back” for neighborhoods and spaces that have been neglected.