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280 Project: Changing an Industry and Fostering a Diverse

Community

The 280 Project is an educational, non-profit initiative, based in San Francisco, that brings together storytelling, education, career development, and urban viticulture/enology — all in service to lifting local, underrepresented communities in a way that creates long-term socioeconomic advancement. The program takes an interdisciplinary approach to providing professional exposure, training, and networking opportunities in viticulture/enology — ranging from vineyard management, winemaking, scientific research, technological innovation, and law/entrepreneurship — all of which are professions that support the industry. This apprentice program provides participants with the necessary skills, educational hands on training on regenerative sustainable viticulture farming practices in order to prepare participants for job opportunities in the Wine industry. The 280 Project is a paid viticulture/enology apprenticeship program for all participants that provides educational and hands on training through rotating viticulture workshops at local vineyards such as Matthiasson Wines and UC Davis, where apprentices can apply their training at the 28O projects community urban vineyards around San Francisco.

The 280 Project’s goal is to empower inner-city individuals within San Francisco and the local SF bay area communities (specifically, underrepresented communities) with opportunities, networks, and resources to acquire vital education, experience, and skills in the areas of viticulture and enology, reclaim neglected land and space, and realize lucrative economic opportunities within the wine industry — from the ground up. This program acknowledges that there are many paths to wine, and all contribute to the industry's growth, culture, and future.

In essence: “Teach wine. Make wine.”

Equity — Create career opportunities for groups that have been excluded from the wine industry
Engagement — Create a space where community and industry can come together to: engage in conversations, devise ways to impart socioeconomic change, and drive diversity & inclusion within our industry and local communities.
Education — Increase access to agricultural and viticultural knowledge, resources, spaces, and culture.
Sustainability — Produce (and create awareness and affinity around) wine that nourishes the earth and local communities.
Revitalization— Re-establish SF Bay Area’s reputation as an educational and cultural epicenter for wine and viticulture, by “taking land back” for neighborhoods and spaces that have been neglected.

What Your Gift Will Accomplish

With your support, the 280 project will provide education training, resources for Viticulture apprentices to prepare for job opportunities and careers as future winemakers. As the saying goes: many hands make the work light. Together we can make an impact to diversify the Wine industry and provide educational and financial opportunities for tomorrow's wine makers.

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