2023 Virginia Farmers Market Conference Recordings

Did you miss the Virginia Farmers Market Conference on January 18th? 

With one purchase, you will access all of the session recordings, presentation slides, resource links and VAFMA's 2023 Social Media Content Calendar for Farmers Markets.

About the Sessions:

Theme: Attention Market Shoppers! Attracting customers to your farmers market

We asked our marketing pros to dive deep into what farmers markets really need to know to improve their promotion efforts. Their presentations keep market managers in mind. 

Make Social Media Work for Your Market:

Why It’s So Important, and What to Be Focused on Right Now

with Shannon Loy of The Social Ginger

This workshop teaches you why social media is so important to your marketing strategy and what’s worth focusing on now. You’ll learn how to protect your accounts from hackers; understand the recent big changes in the current social media landscape; learn about the importance of creating high quality content such as pictures, videos, and graphics; learn about various strategies to help you stay consistent, and be taught a plan for tackling platforms like Facebook, Instagram, or TikTok when promoting your farmers market.

Taking Better Market Photos & Videos: Consistency, Not Perfection

With Daniel James of HERD Ventures

In this session, Daniel James (DJ) of HERD Ventures will teach you how to collect the best marketing photos and videos of your farmers market. You will learn tips for shooting, getting permissions, working with vendors, and consistent areas of focus. Using these strategies will help you build a silo of material for market promotion in the shortest time possible.

Marketing Conversations

Session Moderator – Justin McKenzie, City Market Manager, Charlottesville Parks & Recreation

• Attracting Influencers to Your Market — Instagram influencer Elaine Digges (@miss_elaine_neous – “Richmond’s small biz hype woman”) discusses who you should connect with, whether influencers are  worth your time, the types of collaborations available,  how to reach out, how to present your ideas and how to leverage your own social media platform and what it takes.

• Using Live Video to Grow Your Market — The very engaging Tyrone Cherry III* walks you through getting started using live video on social media. He shares excellent tips that will help you ease into this growing promotion option.
  (*Social Entrepreneur, Petersburg League of Urban Growers (P.L.U.G.), Petersburg Oasis Youth Farm, River Street Market, and P.O.P Market)

Virginia Fresh Match and People Centered Outreach: 

Communicating incentive programs to engage new customers through food access

This session shares information on the Virginia Fresh Match SNAP incentive program and how to engage with programs and community partners to welcome new customers to your farmers market. Hear from experienced Virginia Market Managers who will share strategies, including consumer engagement, community partnerships, and advocacy.

Cost:

Members: $35

Non-Members: $50

Registrants receive a free 2023 VAFMA Social Media Content Calendar (regularly $15)

Recordings and presentation slides are included.